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Gungun Gupta 👋

With over 1+ years of experience, I design and develop sleek, conversion-focused websites for businesses and startups, helping them grow and stand out online.

Custom CRM & Loyalty System

A custom CRM and loyalty system built in Notion to manage and reward over 1,000+ customers

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Services

CRM Design, Customer Retention Strategy, Data Structuring

Category

E-Commerce | Loyalty & Retention

Client

Valentino Impex

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The Challenge

Valentino Impex needed a simple, centralized way to track customer purchases, referrals, and loyalty rewards.
Manual tracking was time-consuming and lacked clear insights for follow-ups and engagement.

My Role & Approach

I planned, designed, and developed the entire CRM ecosystem from scratch, including:

The focus was on clarity, automation, and easy use by the in-house team.

The Solution

A clean, functional CRM system that:

This system simplified customer management, encouraged engagement, and made loyalty tracking effortless.

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The Results

The client loved how the system helped them “finally see all customer activity in one place,” calling it a game-changer for managing both online and offline sales.

Tools & Technologies

Reflection

This project showed how even small businesses can use Notion as a lightweight CRM to create powerful results.
It’s a perfect blend of creativity and strategy — transforming data into relationships, and customers into loyal brand advocates.

Collaborate, 👋
Want a system like this?

Let’s design a custom CRM or loyalty platform that helps you build deeper connections and drive customer retention.